Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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The Next Frontier: The Future of Content Supply Chain

Mike Monroe  (Global Content Production Lead, Deloitte Digital)

Trinadha Kandi  (Managing Director - Customer & Marketing, Deloitte Digital)

Location: Room 146C

Date: Wednesday, September 27

Time: 1:45 pm - 2:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Demand Generation

Vault Recording: TBD

Audience Level: Intermediate

Demand for content is expected to accelerate by as much as 5x to 10x over the next two years. The next frontier is an agile, responsive, and future-proof content supply chain. As AI-generated content makes headlines and economies face significant headwinds, creatives and marketers must closely evaluate their overall approach to content development with a keen eye on driving efficiencies and reinventing their content supply chain.

Join Deloitte Digital's content and personalization leaders, Mike Monroe and Trinadha Kandi, as they discuss how a major retailer fueled a 10+x growth in content production and scaled the delivery across multiple channels. From this session, you’ll learn more about the fundamental principles for content supply chain effectiveness.

Takeaway

  • How Gen AI can streamline content creation and customization, reduce creation time and costs, and open new revenue streams by enabling publishers to offer personalized content services
  • How you can assess and advance your organization's content supply chain maturity
  • Examples of common content supply challenges and the methodologies and Adobe products that can be implemented to solve them