September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
How to Create Your Next Big Idea: Understanding Analytics to Drive Your Social Strategy
Brittani Sievers (Content Management Specialist, Southland Industries)
Location: Expo Hall Stage
Date: Wednesday, September 27
Time: 2:35 pm - 3:15 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Analytics & Data
Vault Recording: TBD
Audience Level: Beginner
The numbers are talking. It’s time to listen. Marketers don't suffer from a shortage of data today. Yet many measure campaign success solely on likes, comments, and shares. It’s time to stop looking for shortcuts and put your analytics to work to help you create more compelling content.
In this session, you’ll learn four ways to make your content more engaging and one exclusive tip that will take your content strategy to the next level. You’ll learn firsthand how this strategy helped Southland Industries create more impactful and successful campaigns.
Takeaway
- How to get a better understanding a campaign lifecycle
- How to look at your data holistically
- How to create engaging content that goes beyond vanity metrics