The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Brittani Sievers (Content Management Specialist, Southland Industries)
Location: Expo Hall Stage
Date: Wednesday, September 27
Time: 2:35 pm - 3:15 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Analytics & Data
Vault Recording: TBD
Audience Level: Beginner
The numbers are talking. It’s time to listen. Marketers don't suffer from a shortage of data today. Yet many measure campaign success solely on likes, comments, and shares. It’s time to stop looking for shortcuts and put your analytics to work to help you create more compelling content.
In this session, you’ll learn four ways to make your content more engaging and one exclusive tip that will take your content strategy to the next level. You’ll learn firsthand how this strategy helped Southland Industries create more impactful and successful campaigns.