Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

What’s the Big Idea? Creating Content That Makes an Impact

Melanie Deziel  (Speaker & Consultant, StoryFuel)

Location: Room 143

Date: Wednesday, September 27

Time: 10:30 am - 11:10 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Session Type: Session

Track: Content Strategy - General

Vault Recording: TBD


Up against copycat competitors, regurgitating robots, and an endless sea of “experts” competing for audience attention, it’s easy for ideas to get lost in a sea of content sameness, depriving them of their impact. This session shares a method for identifying your content’s primary source of value and assessing its level or originality, allowing you to plot a path out of the endless hamster wheel of commodity content creation, and toward the creation of content that’s differentiated, memorable, and impactful.


  • Know the characteristics of the most impactful content
  • Understand how to make your content more valuable and original
  • Identify the source of your content’s value
  • Gauge the originality of your ideas