The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Rebecca Dolan (Director, Organic Content & Engagement, Digital Marketing, SAP Concur)
Katie Pocklington (Head of Growth, Opal)
Location: Room 151B
Date: Wednesday, September 27
Time: 1:05 pm - 1:35 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Vault Recording: TBD
Audience Level: Intermediate
B2B brands have wonderful stories to tell – so content that’s snooze-worthy is a first-degree marketing felony! Join Rebecca Dolan, Director of Content at SAP Concur, and Katie Pocklington, Director of Growth at Opal, as they investigate cold content cases and red-hot viral hits! This tongue-in-cheek content review will highlight actionable evidence of what to avoid in B2B social – and what tactics to adopt today!