September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Core Concept Workshop: I'm online...Now what? Effective Content Creation And Improvement Tips From Analytics
Pierre DeBois (Founder / CEO, Zimana)
Location: Room 152A
Date: Tuesday, September 26
Time: 10:45 am - 12:15 pm
Pass Type: All Access Pass, Main Conference Plus - Get your pass now!
Audience Level: Beginner
Conference Theme: B2C
Session Type: Workshop
Track: Workshops
Vault Recording: TBD
Audience Level: Beginner
Core Concept Workshop: Analytics & Data
Many people struggle with how to match content with that collected analytics data. They see the reports with metrics and then say....Now what? This workshop will show how to gain business value from the results in Google Analytics as well as additional tools for advanced analysis (cohort, forecasts). This course will explain why certain features are important relative to a blog or e-commerce site, and will help marketers establish a workflow for analyzing data effectively.
Takeaway
- How to plan report settings relative to Google Analytics, Google Search Console, and Google Tag Manager
- How to configure GA4 and plan what is important to measure for content
- How to create reports relevant to content engagement objectives
- How to get insights
- How to explore cohorts, forecast (time series), and other reporting options with Google Looker, dashboards in R programming/Python, and other options