The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Pierre DeBois (Founder / CEO, Zimana)
Location: Room 152A
Date: Tuesday, September 26
Time: 10:45 am - 12:15 pm
Pass Type: All Access Pass, Main Conference Plus - Get your pass now!
Audience Level: Beginner
Conference Theme: B2C
Session Type: Workshop
Track: Workshops
Vault Recording: TBD
Audience Level: Beginner
Core Concept Workshop: Analytics & Data
Many people struggle with how to match content with that collected analytics data. They see the reports with metrics and then say....Now what? This workshop will show how to gain business value from the results in Google Analytics as well as additional tools for advanced analysis (cohort, forecasts). This course will explain why certain features are important relative to a blog or e-commerce site, and will help marketers establish a workflow for analyzing data effectively.