The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Alaura Weaver (Senior Manager, Content and Community, Writer)
Location: Expo Hall Stage
Date: Wednesday, September 27
Time: 1:05 pm - 1:35 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Beginner
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Vault Recording: TBD
Audience Level: Beginner
Way before the breathless and never-ending tsunami of ChatGPT hype crashed into your social feed, pioneering content teams at respected brands were quietly experimenting with and discovering powerful use cases for generative AI.
Since then, they’ve turned those experiments into regular practices that give their people the power to scale their best ideas, quickly bring excellent content to market, and keep their brand consistent.
Turn their early successes and biggest learning moments into your advantage as you bring the power of AI to your own organization. Get a non-salesy, real-world look at how marketing leaders are responsibly and strategically adopting generative AI, their top use cases, business case strategies, success metrics, and pitfalls to avoid.