Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

You're Doing SEO All Wrong: How to Optimize Content for Search Intent

Lee Odden  (CEO, TopRank Marketing)

Location: Room 145B

Date: Wednesday, September 27

Time: 1:45 pm - 2:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: SEO/Search

Vault Recording: TBD

Audience Level: Intermediate

More than ever, B2B marketers are investing in content creation and SEO, so why are increases in rankings and traffic not driving an increase in new customers? Without attracting the right traffic, the right buyers and for the right reasons, content SEO can be a waste.

In this session you'll learn about best and worst SEO content practices plus a case study featuring LinkedIn how an intent-based SEO content strategy can make your brand the best answer for buyers at the moment they need you most.


  • How to avoid the top SEO content mistakes
  • Understand how the buyer intent matrix drives optimized content
  • Learn how LinkedIn's award-winning, intent-based SEO content efforts drive millions in revenue