Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Bridging the Brand Gap Between Engagement and Experience

Adam Pierno  (Managing Director of Marketing Strategy, Arizona State University)

Location: Room 146A

Date: Thursday, September 28

Time: 3:35 pm - 4:15 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Brand Strategies

Vault Recording: TBD

Audience Level: Intermediate

Most best practices of digital experience revolve around identifying points of friction and shaving them down, optimizing for an efficient buying experience for customers and offering nothing that might distract them. The most interesting companies understand that some decisions and key interactions can be better leveraged to be memorable, remarkable and build long-term relationships with their specific target customers. The best loved brands match their digital and IRL experiences, using strong brands as connective tissue. Using real-world examples, Adam demonstrates how certain brands win in their spaces by choosing brand over efficiency.

Takeaway

  • Rethink digital experience through the brand lens
  • Understand how to determine what customers really want
  • Recognize the key elements of their brand experience