The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Ashley Zeckman (VP Strategy & Customer Success, Onalytica)
Location: Room 143
Date: Thursday, September 28
Time: 2:45 pm - 3:25 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
Vault Recording: TBD
Audience Level: Intermediate
The B2B influencer marketing industry is becoming increasingly saturated. Fortunately for you, even though other brands are dipping their toes in the proverbial water, there are few brands implementing strategies that actually drive results around the business outcomes that matter most.
In this session, we'll strip out the vanity metrics, small scale tests and other BS that gets in the way of making the case for B2B influencer marketing and building a scalable, successful program that drives results.
You'll hear tales from the trenches and wisdom accumulated from working on some of the best, and some of the best programs for the past decade.