Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Cut the BS: B2B Influencer Marketing Strategies That Actually Work

Ashley Zeckman  (VP Strategy & Customer Success, Onalytica)

Location: Room 143

Date: Thursday, September 28

Time: 2:45 pm - 3:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Strategy - General

Vault Recording: TBD

Audience Level: Intermediate


The B2B influencer marketing industry is becoming increasingly saturated. Fortunately for you, even though other brands are dipping their toes in the proverbial water, there are few brands implementing strategies that actually drive results around the business outcomes that matter most.

In this session, we'll strip out the vanity metrics, small scale tests and other BS that gets in the way of making the case for B2B influencer marketing and building a scalable, successful program that drives results.

You'll hear tales from the trenches and wisdom accumulated from working on some of the best, and some of the best programs for the past decade.


  • How to begin implementing influencer marketing now
  • Ways to better focus on business outcomes vs. vanity metrics
  • Examples of award-winning B2B influencer marketing in action