Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Government Masterclass: A Content Marketing Strategy to Build Public Trust

Joanne Sweeney  (Founder, Public Sector Marketing Institute)

Location: Room 151B

Date: Tuesday, September 26

Time: 9:00 am - 10:30 am

Pass Type: All Access Pass, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Industry Masterclass

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

A masterclass in online citizen engagement in the age of news avoidance and misinformation.

The workshop will be practical in nature and implementable in outcome. The workshop will take the following format:

  • Primer – putting a scenario to the room to act as a catalyst for critical thinking
  • Keynote – explaining the rationale with evidence for a particular content marketing approach
  • Demonstration – delivering a ‘how-to’ teaching moment
  • Task – individual and group tasks to land the learning
  • Discussion – peer-to-peer feedback


  • Use content marketing to build trust
  • Utilize the long-form content method of trust-building
  • Conduct content marketing research before you record a second or write a word
  • Implement search engine marketing on social media
  • Seed your content across the social network with the tactics that are working in 2023