The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Emily Baker (AVP B2B Content Marketing, General Motors Financial)
Brian Hale (Senior Comms Manager, General Motors Financial)
Location: Room 144
Date: Wednesday, September 27
Time: 11:20 am - 12:00 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Planning & Operations
Vault Recording: TBD
Audience Level: Intermediate
Learn from two B2B content professionals who launched a content development and channel management team remotely. Today, the team has dozens of non-content partners, publishes across 15 internal and external channels and leads in top performance. Follow a hard-fought, five-step process (along with tools you can use) to build trust with your stakeholders so they give you and your team autonomy to be content professionals.