Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Sign In Create Account Export | Need Help?
All Sessions Speakers My Schedule

Everyone Thinks They Can Write: 
5 steps for adding mystery and discipline to what you do so your stakeholders will leave you alone to be a content professional

Emily Baker  (AVP B2B Content Marketing, General Motors Financial)

Brian Hale  (Senior Comms Manager, General Motors Financial)

Location: Room 144

Date: Wednesday, September 27

Time: 11:20 am - 12:00 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Planning & Operations

Vault Recording: TBD

Audience Level: Intermediate

Learn from two B2B content professionals who launched a content development and channel management team remotely. Today, the team has dozens of non-content partners, publishes across 15 internal and external channels and leads in top performance. Follow a hard-fought, five-step process (along with tools you can use) to build trust with your stakeholders so they give you and your team autonomy to be content professionals.

Takeaway

  • Learn the value of content templates and setting a mysterious foundation
  • See how we leverage content hierarchy and taxonomy to simplify our work
  • Review our strategies for omnichannel planning and take away some tactics
  • Gain comfort in gathering analytics and feedback to guide optimization
  • Build the trust you need to leverage your relationships for content empowerment