Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

7 Lessons from 7 Years (and Many Sleepless Nights) Building a Global Content Strategy

Chloe Thompson  (Head of Global Content Strategy & Thought Leadership, Reward Gateway)

Location: Room 144

Date: Thursday, September 28

Time: 2:45 pm - 3:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Strategy - Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Content marketing success doesn't come overnight, it comes after what seems like a few too many sleepless nights. Luckily, Chloe Thompson, Head of Global Content Strategy & Thought Leadership at Reward Gateway has survived those sleepless nights and is here to help you avoid them, one step at a time, with her 7 lessons from 7 years of building, delivering and growing a global content strategy.

From a content team of one managing a blog and creating an editorial calendar to scaling and resourcing a global team overseeing multi-market websites, blogs, voice of customer stories and revenue-driving thought leadership, building a content empire is never a linear journey.

In this session, join Chloe Thompson, Head of Global Content Strategy & Thought Leadership at Reward Gateway as she shares her secrets and reflects on successes and lessons learned in building the company's content engine.


  • How to make content a critical building block that even your CEO notices (and appreciates) Hint: It's all about mapping to business value. And learning to repeat yourself over and over and over.
  • How to test, learn and learn some more to balance a road map of strategic planning alongside agile thinking and LOTS of company pivots - and get comfortable with risk.
  • How to see the world through the lens of your customer - because it's all about them.