The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Chloe Thompson (Former Head of Global Content Strategy & Thought Leadership, Reward Gateway)
Location: Room 143
Date: Wednesday, September 27
Time: 1:45 pm - 2:25 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
Vault Recording: TBD
Audience Level: Intermediate
Content marketing success doesn't come overnight, it comes after what seems like a few too many sleepless nights. Luckily, Chloe Thompson, Head of Global Content Strategy & Thought Leadership at Reward Gateway has survived those sleepless nights and is here to help you avoid them, one step at a time, with her 7 lessons from 7 years of building, delivering and growing a global content strategy.
From a content team of one managing a blog and creating an editorial calendar to scaling and resourcing a global team overseeing multi-market websites, blogs, voice of customer stories and revenue-driving thought leadership, building a content empire is never a linear journey.
In this session, join Chloe Thompson, Head of Global Content Strategy & Thought Leadership at Reward Gateway as she shares her secrets and reflects on successes and lessons learned in building the company's content engine.