Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Mine Your In-House Data and Build Predictive Models to Find High-Conversion Audience Segments

Walter Paliska  (Vice President of Marketing, dotData Inc.)

Brandon Bednar  (Digital Marketing Manager, dotData Inc.)

Location: Expo Hall Stage

Date: Wednesday, September 27

Time: 1:45 pm - 2:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Session Type: Session

Track: Analytics & Data

Vault Recording: TBD

Audience Level: Intermediate

How do you maximize your digital marketing conversion rates? Join dotData VP of Marketing Walter Paliska, and dotData Digital Marketing Manager Brandon Bednar for an in-depth session on how you can leverage Machine Learning and the power of feature engineering to mine your in-house data and build predictive models that will drive campaign conversions. See a real-life example of how dotData used its automation technology without the help of data scientists to create a digital marketing campaign that exceeded all expectations.

Takeaway

  • See a concrete example of how dotData used in-house data to build predictive scores for LinkedIn Campaigns
  • Learn a scientific approach to identifying hidden audience segments with the highest probability of conversion
  • How to implement a feedback loop that will continuously improve your predictive models and campaign performances