September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
So … what's your impact story? Telling human-centric brand stories that move the needle
Megan Gilbert (Vice President, FORTUNE Brand Studio, Fortune Media)
Lauren Chomiuk (Director of Program Management, FORTUNE Brand Studio, Fortune Media)
Matthew Jaffe (VP, Head of Salesforce Studios, Salesforce)
Location: Room 152B
Date: Thursday, September 28
Time: 1:55 pm - 2:35 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Storytelling Techniques
Vault Recording: TBD
Audience Level: Intermediate
In today's increasingly conscious, purpose-driven world, businesses must prioritize environmental, social, and governance (ESG) efforts and responsible practices to attract and retain customers and employees and remain competitive in the future. According to Gartner, 83% of business leaders say their sustainability programs directly created both short- and long-term value for their organizations. In this climate, corporate promises about ESG ring hollow without meaningful action and impact.
How can brands do this? By taking a human-centric approach. The award-winning FORTUNE Brand Studio (FBS) team is proud to tell stories of impact on behalf of our global clients. We've been on the ground all over the world—from Peoria, Ill., to the highlands of Peru—highlighting businesses that are creating a better future for people and the planet.
In this panel discussion, VP of FBS Megan Gilbert, and FBS Director of Program Management, Lauren Chomiuk, will be joined by Manager of Salesforce Studios, Brooke Kamler, to discuss the impact storytelling success of the multiple-award-winning Salesforce+ series The Ecopreneurs, which took the Fortune and Salesforce teams across the globe to profile planet-changing, innovative companies fighting the climate crisis. This three-time Anthem Award–winning program also garnered 24x international creative awards (and was shortlisted for an additional 7x).
This panel will help you understand the value of impact storytelling, the effectiveness of human-centric storytelling, the critical collaboration between a brand and a media partner to achieve unprecedented success metrics, and how a campaign and a series helped to align a global brand with one of its core values—and raise money to help innovative ecopreneurs save the planet.
Takeaway
- The value of impact storytelling
- The effectiveness of human-centric storytelling
- The behind-the-scenes critical collaboration between a brand and a media partner to achieve unprecedented success metrics
- How to execute a campaign and a series that aligns a global brand with one of its core values