September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
How to Use Testing to Create a Constant Competitive Advantage
Karen Hopper (Associate Director, Performance Strategy, Razorfish)
Location: Room 151A
Date: Thursday, September 28
Time: 2:45 pm - 3:25 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Management & Optimization
Vault Recording: TBD
Audience Level: Intermediate
In a world that has a million different options for every creative element, CTA, form fields, and more... how do you know that the test you want to run is going to have an impact on your bottom line? This is the #1 question I face as a CRO strategist, and my answer every time is: it depends! This session will walk you through how to understand your testing opportunities, generate test ideas, and measure your results with scientific accuracy.
Takeaway
- How to spot opportunities for testing
- How to evaluate competitors and other sites for inspiration
- Ways to organize and prioritize ideas based on your goals
- How to use tools to evaluate test results (that don't require a stats degree)