The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Karen Hopper (Senior Director, Performance Marketing, Bully Pulpit Interactive)
Location: Room 151A
Date: Thursday, September 28
Time: 2:45 pm - 3:25 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Management & Optimization
Vault Recording: TBD
Audience Level: Intermediate
In a world that has a million different options for every creative element, CTA, form fields, and more... how do you know that the test you want to run is going to have an impact on your bottom line? This is the #1 question I face as a CRO strategist, and my answer every time is: it depends! This session will walk you through how to understand your testing opportunities, generate test ideas, and measure your results with scientific accuracy.