The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Jane Qin Medeiros (EVP, studioID, Industry Dive)
Tom Rowe (Director, Global Digital Experiences, McCormick & Company)
Location: Room 143
Date: Wednesday, September 27
Time: 1:05 pm - 1:35 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference - Get your pass now!
Session Type: Sponsored Session
Track: Content Innovation
Vault Recording: TBD
What does it take to remain a household name for over a century and counting? Find out as Industry Dive’s Jane Qin Medeiros (General Manager, studioID) sits down with McCormick’s Tom Rowe (Director, Global Digital Experiences).
You’ll uncover how McCormick blends brand storytelling and unexpected experiences — across the core brand and beloved brands like Old Bay and Frank’s RedHot — to carry on a legacy and maintain dominance on spice racks around the world.