Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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Separating hype from reality: The real data behind marketing & GenAI

Mike Brinker  (Principal, Deloitte Consulting LLP)

Todd Brownrout  (Managing Director, Deloitte Digital)

Location: Room 147A

Date: Wednesday, September 27

Time: 2:35 pm - 3:15 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Intermediate

Deloitte Digital

According to Deloitte Digital’s newly-released research, 46% of marketers will deploy GenAI in their content production by 2024. Will you be one of them, or are you still wondering if GenAI is for you?

Join Deloitte Digital’s Mike Brinker and Todd Brownrout to hear more about the research, discover strategies for utilizing GenAI to meet growing content production demands, and get a sneak peek at how the Deloitte Digital Content Studio is deploying GenAI in Content Production workflows.

Takeaway

  • The primary use cases for GenAI in content production
  • The drivers that have led early adopters to use GenAI
  • The ROI that these GenIA early adopters are seeing
  • The concerns that content marketers have regarding GenAI