Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Separating hype from reality: The real data behind marketing & GenAI

Mike Brinker  (Principal, Deloitte Consulting LLP)

Todd Brownrout  (Managing Director, Deloitte Digital)

Location: Room 147A

Date: Wednesday, September 27

Time: 2:35 pm - 3:15 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Intermediate

Deloitte Digital

According to Deloitte Digital’s newly-released research, 46% of marketers will deploy GenAI in their content production by 2024. Will you be one of them, or are you still wondering if GenAI is for you?

Join Deloitte Digital’s Mike Brinker and Todd Brownrout to hear more about the research, discover strategies for utilizing GenAI to meet growing content production demands, and get a sneak peek at how the Deloitte Digital Content Studio is deploying GenAI in Content Production workflows.

Takeaway

  • The primary use cases for GenAI in content production
  • The drivers that have led early adopters to use GenAI
  • The ROI that these GenIA early adopters are seeing
  • The concerns that content marketers have regarding GenAI