September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Case Study: Wells Fargo Diverse Business Solutions (CMA winner: Best New Program Launch)
Duncan Milne (Managing Director, IMPRINT)
Robert Schapira (Director of Small Business Diverse Segments – Senior Vice President, Wells Fargo | Consumer, Small & Business Banking (CSBB))
Location: Room 146A
Date: Thursday, September 28
Time: 9:25 am - 10:05 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Brand Strategies
Vault Recording: TBD
Audience Level: Intermediate
- Learning from your customers (with a little help from Taylor Swift)
- Understanding your customers is one of the most important things any content marketer can do. Taking the time to understand their needs and using that information to make improvements the way you communicate is vital.
- This session will present a case study on Wells Fargo’s program aimed at diverse-owned small businesses. This program received the 2023 Content Marketing Award for Best Content Marketing Launch and was informed by and structured on customer feedback. We will also provide ideas for content marketers like you on how to listen and then act on the information you receive.
Takeaway
- The value of listening
- How to put the customer first
- Prioritization and planning
- Building relationships
- Spotting opportunities