September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Approaching 212*F - The Content Marketing Boiling Point
Sharon Stenger (Vice President of Content Marketing, Prudential)
Tammy Pienknagura (Head of Strategy and Innovation – Content Supply Chain , Adobe)
Location: Room 146A
Date: Thursday, September 28
Time: 11:05 am - 11:45 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Brand Strategies
Vault Recording: TBD
Audience Level: Intermediate
How is an almost 150-year-old organization reinventing its approach to customer experience through content?
This session is a must for marketers at traditional companies and startups who want to be a customer-centric, dynamic driver of growth and catalyst for change in their organization. We will show you how to create a north star vision, deliver audience centric (human) journeys that leverage creativity with behavioral economics, data science and technology. We will also share fresh insights from an ongoing initiative.
Our challenge centered around broken audience experiences driven by years of decentralization and business centric, siloed content and operations.
Why is it important to get content experiences right?
• More than half of consumers will stop purchasing from a brand that doesn't provide personal experiences they value*
• Almost three quarters of consumers say that relevant content delivered at the right time and place boosts their trust*
• 70% of creatives and marketers time spent on non-core work, managing manual tasks**
*Adobe Trust Report
**McKinsey
Takeaway
- How to courageously challenge the status quo with a vision that inspires a new way of working
- A roadmap to build the foundation to test and learn; then expand at scale and pace
- Lessons Learned: Organizational Readiness, Change Management and Communication