Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Approaching 212*F - The Content Marketing Boiling Point

Sharon Stenger  (Vice President of Content Marketing, Prudential)

Tammy Pienknagura  (Head of Strategy and Innovation – Content Supply Chain , Adobe)

Location: Room 146A

Date: Thursday, September 28

Time: 11:05 am - 11:45 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Brand Strategies

Vault Recording: TBD

Audience Level: Intermediate

How is an almost 150-year-old organization reinventing its approach to customer experience through content?

This session is a must for marketers at traditional companies and startups who want to be a customer-centric, dynamic driver of growth and catalyst for change in their organization. We will show you how to create a north star vision, deliver audience centric (human) journeys that leverage creativity with behavioral economics, data science and technology. We will also share fresh insights from an ongoing initiative.

Our challenge centered around broken audience experiences driven by years of decentralization and business centric, siloed content and operations.

Why is it important to get content experiences right?
• More than half of consumers will stop purchasing from a brand that doesn't provide personal experiences they value*
• Almost three quarters of consumers say that relevant content delivered at the right time and place boosts their trust*
• 70% of creatives and marketers time spent on non-core work, managing manual tasks**

*Adobe Trust Report
**McKinsey

Takeaway

  • How to courageously challenge the status quo with a vision that inspires a new way of working
  • A roadmap to build the foundation to test and learn; then expand at scale and pace
  • Lessons Learned: Organizational Readiness, Change Management and Communication