Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Shine Bright Like a Diamond: 7.5 Content Marketing Lessons from Rihanna

Ahava Leibtag  (President,

Location: Room 151A

Date: Wednesday, September 27

Time: 10:30 am - 11:10 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

Vault Recording: TBD

Audience Level: Intermediate

Rihanna burst onto the world stage as a pop star but morphed into a cosmetics billionaire. Learn marketing strategies from her music and entrepreneurial career, including staying using different formats and platforms to grow a brand, owning your values, and collaborating with different voices.


  • How to evolve your brand
  • Growing a brand using different content formats
  • Building a new fan base from an existing fan base