September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Shine Bright Like a Diamond: 7.5 Content Marketing Lessons from Rihanna
Ahava Leibtag (President, www.ahamediagroup.com)
Location: Room 151A
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Vault Recording: TBD
Audience Level: Intermediate
Rihanna burst onto the world stage as a pop star but morphed into a cosmetics billionaire. Learn marketing strategies from her music and entrepreneurial career, including staying using different formats and platforms to grow a brand, owning your values, and collaborating with different voices.
Takeaway
- How to evolve your brand
- Growing a brand using different content formats
- Building a new fan base from an existing fan base