The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Meghan Keaney Anderson (VP of Marketing, Jasper)
Jessica Hreha (Head of Global Integrated Campaigns, Demand Content Strategy, VMware)
Location: Expo Hall Stage
Date: Thursday, September 28
Time: 3:35 pm - 4:15 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
Vault Recording: TBD
Audience Level: Intermediate
Generative AI has dissolved one of the longest standing creative barriers marketers face: The ability to convey our ideas quickly and at scale. In a time of ever increasing content demands, that's a welcomed relief. But this transformational technology requires a corresponding transformation in strategy. Too often in marketing we see new technology and rush to the lowest bar of its usage. This session will guide viewers through the ways in which their marketing strategy can evolve as a result of adopting AI and the guardrails it should incorporate.