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With over 18 years of award-winning content marketing experience, Jennifer is equally passionate and versed in great strategy and great creative. She has proven success in building some of the world’s most recognizable brands like Disney Parks & Resorts, Coke Zero, Old Navy, the University of Tennessee, and Toyota. She’s also got a knack for revitalizing, rebranding, and digitally modernizing major legacy brands like Holiday Inn Club, Ruby Tuesday, Domino’s Pizza, and Sears.
Currently a strategic consultant with Convince & Convert and content creator / owner of Content Unicorn Marketing, Jennifer is storyteller at heart and an analytical problem-solver at her core. Her super strength is pairing left- and right-brained skills for frictionless support across the business, technology, creative, and executional stages of content and digital marketing.
After spending time in both copywriting and content management at renowned ad agencies such as Saatchi & Saatchi and Crispin Porter + Bogusky, Jennifer served as:
The Director of all things Social Media and Digital Content at Disney Parks & Resorts, overseeing Facebook, Instagram, Pinterest, YouTube, influencer initiatives, and other various interactive web and digital content programs.
At Ruby Tuesday, she led technical CRM, as well as the digital strategy and execution of programs for web, email, social, mobile app, loyalty programs, and 3rd party partnerships with Hallmark Channel, Casamigos, and Amazon.
Most recently at Holiday Inn Club, Jennifer wore multiple hats as Senior Creative Director, Head of Multimedia, and as founding Blog Editor in Chief.
When she’s not working, Jennifer enjoys traveling, cooking, cycling (indoors and outdoors), reading, writing, and being #DogMom to two maltipoos, Bode & Brandy of @bodemcnugget .