Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Jennifer Harmon, Content Strategist & Creator, Convince & Convert

With over 18 years of award-winning content marketing experience, Jennifer is equally passionate and versed in great strategy and great creative. She has proven success in building some of the world’s most recognizable brands like Disney Parks & Resorts, Coke Zero, Old Navy, the University of Tennessee, and Toyota. She’s also got a knack for revitalizing, rebranding, and digitally modernizing major legacy brands like Holiday Inn Club, Ruby Tuesday, Domino’s Pizza, and Sears.

Currently a strategic consultant with Convince & Convert and content creator / owner of Content Unicorn Marketing, Jennifer is storyteller at heart and an analytical problem-solver at her core. Her super strength is pairing left- and right-brained skills for frictionless support across the business, technology, creative, and executional stages of content and digital marketing.

After spending time in both copywriting and content management at renowned ad agencies such as Saatchi & Saatchi and Crispin Porter + Bogusky, Jennifer served as:

The Director of all things Social Media and Digital Content at Disney Parks & Resorts, overseeing Facebook, Instagram, Pinterest, YouTube, influencer initiatives, and other various interactive web and digital content programs.

At Ruby Tuesday, she led technical CRM, as well as the digital strategy and execution of programs for web, email, social, mobile app, loyalty programs, and 3rd party partnerships with Hallmark Channel, Casamigos, and Amazon.

Most recently at Holiday Inn Club, Jennifer wore multiple hats as Senior Creative Director, Head of Multimedia, and as founding Blog Editor in Chief.

When she’s not working, Jennifer enjoys traveling, cooking, cycling (indoors and outdoors), reading, writing, and being #DogMom to two maltipoos, Bode & Brandy of @bodemcnugget .

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