Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Brand Clarity: The Critical Role of Narratives & Content

Gordon Locke  (President & Chief Marketing Officer, Pace)

Location: Room 147A

Date: Wednesday, September 27

Time: 1:45 pm - 2:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Intermediate

Brand clarity is nirvana. Well, okay let’s say essential for any thriving company. The facts are apparent, brand fuzziness, lack of innovation and poor narratives can stall or sink brands. This session will examine what brand clarity really means and the construct of reaching it. Don’t create any more content until you understand the strategic pathways to creating brand clarity through and for internal and external audiences.

Takeaway

  • Four strategic pathways for fresh, smarter, innovative content that accelerates brand resonance
  • A diagnostic approach on why you need a content-supported narrative
  • Why the stakes are high
  • Who does this well
  • How to get there