Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Core Concept Workshop: Tarantino Your Content: A Modern Take on the Inverted Pyramid

Mariah Obiedzinski  (AVP, Content Marketing, Stamats)

Allison Kapson  (AVP, Research Communications, Marketing & Public Relations, MedStar Health)

Location: Room 151A

Date: Tuesday, September 26

Time: 10:45 am - 12:15 pm

Pass Type: All Access Pass, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

Core Concept Workshop: Content Strategy

Quentin Tarantino has a reputation for being a little...out there...as a film director and storyteller. But one thing he gets right on the money? Structuring his stories with the Inverted Pyramid model. In this session, see how MedStar Health Research Institute and Stamats "Tarantino" their content strategy to deliver impactful, engaging consumer-facing stories – that also drive earned media mentions.

Takeaway

  • Explore the Ins, Outs, and Whys of the Inverted Pyramid and why it matters.
  • Immerse in example webpages, blog stories (that double as press releases!), and digital ad content.
  • Fill out a live content template with guidance from MHRI and Stamats.