The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Mariah Obiedzinski (AVP, Content Marketing, Stamats)
Allison Kapson (AVP, Research Communications, Marketing & Public Relations, MedStar Health)
Location: Room 146A
Date: Tuesday, September 26
Time: 10:45 am - 12:15 pm
Pass Type: All Access Pass, Main Conference Plus - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Workshop
Track: Workshops
Vault Recording: TBD
Audience Level: Intermediate
Core Concept Workshop: Content Strategy
Quentin Tarantino has a reputation for being a little...out there...as a film director and storyteller. But one thing he gets right on the money? Structuring his stories with the Inverted Pyramid model. In this session, see how MedStar Health Research Institute and Stamats "Tarantino" their content strategy to deliver impactful, engaging consumer-facing stories – that also drive earned media mentions.