Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Benchmark Your Brand: Research on the Biggest Challenges and Success Factors in Content Marketing

Jan Ahrens  (Director Global Growth, Statista GmbH)

Location: Room 143

Date: Thursday, September 28

Time: 1:55 pm - 2:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Strategy - General

Vault Recording: TBD

Audience Level: Intermediate


What are the biggest challenges and success factors in content marketing? What are the most relevant technologies and trends? How can you best prepare for 2024? This session will include some of the key learnings and takeaways from the latest Statista Content Marketing Trend Study to help inform your strategies.


  • Get insights on success measurement metrics
  • Find out which content marketing channels and formats are the most effective
  • Learn about trending technologies other companies plan to invest