Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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A Blueprint for B2B influencer marketing

Justin Levy  (Director of Social & Influencer Marketing, Demandbase)

Location: Room 151B

Date: Thursday, September 28

Time: 1:55 pm - 2:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Social Media/Influencer Marketing

Vault Recording: TBD

Audience Level: Intermediate

IZEA Worldwide, Inc.

In today's digital world, influencer marketing is one of the most powerful tools marketers can have in their strategy toolbelt. In fact, this type of marketing is so powerful that a study by Edelman Trust Barometer reported that 63% of people trust influencer opinions more than the organization itself. We all know influencer marketing is common with B2C companies, but how do B2B companies successfully get on board and influence potential customers? It all boils down to three essential steps.

In this session, Justin Levy, Director of Social and Influencer Marketing at Demandbase, will break down the three steps to creating influencer marketing programs and how B2B businesses can successfully take advantage of this type of marketing.

Takeaway

  • Why brand-aligned micro influencers are more powerful than large macro influencers
  • How to find and start the conversation with influencers of interest
  • Proven strategies that effectively build long-term relationships with influencers
  • How to monitor your influencers' engagement and what metrics to measure