Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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The Big Opportunity in Email Marketing: Augmenting and Optimizing Your Welcome Series

Dennis Shiao  (Founder, Attention Retention)

Ashley Guttuso  (Consultant, Ashley Guttuso Consulting)

Location: Room 151A

Date: Thursday, September 28

Time: 10:15 am - 10:55 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Content Management & Optimization

Vault Recording: TBD

Audience Level: Beginner

Canto

In the marketing economy, new subscribers are worth their weight in gold. So why does your welcome series feel like recycled plastic?

Let's stop thinking about welcome emails as transactional. Do phrases like "thanks for subscribing" and "stay tuned for your next issue" provide much value?

No, not really.

What if your first email provided subscribers with a useful insight they could apply to their work right away?

The first emails you send will train subscribers to look forward to–and read!–your emails. Misfire, however, and readers will skip them or unsubscribe.

Maybe welcome series got a bad name. They've been twisted over the years into "email nurtures" that don't foster strong relationships.

It's time to rewrite (and even psychoanalyze) your welcome series to serve subscribers with a generous helping of value.

It's time to make those first few emails work harder at forging a lasting relationship.

It's time to make your welcome sequence… more welcoming.

Takeaway

  • Understand how important it is to send a really strong welcome series
  • See specific examples of welcome emails that generated strong results
  • Steal tactics and tips from email experts who earn trust with every send
  • Learn how to audit their existing emails from the buyer's perspective
  • Leave ready to craft a welcome series that achieves results