Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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3 Things I Learned From Repositioning a Tech Unicorn

Inbar Yagur  (Co-Founder and CEO, Radical B2B)

Location: Room 146A

Date: Thursday, September 28

Time: 10:15 am - 10:55 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Brand Strategies

Vault Recording: TBD

Audience Level: Intermediate

The last 3.5 years have been utter chaos in the business world. If your company hasn't done a product or strategy pivot since 2020 - well, that's surprising. Because most companies have.

But what happens when your messaging no longer reflects your offering? Repositioning, that's what. A complete overhaul of your brand voice, your messaging, and your strategy.
Intimidating? Yes. Doable? Also yes!
In this session Inbar will share how her team worked to reposition Lusha to reflect its growth, achieved buy-in from leadership, overhauled company messaging, and educated the company to speak the new language.

Takeaway

  • How to recognize when it's time for a change.
  • How to create a repositioning process that is inclusive and data-driven.
  • How to bring the whole organization along for the ride.