September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
3 Things I Learned From Repositioning a Tech Unicorn
Inbar Yagur (Director of Content and Product Marketing, Lusha)
Location: Room 146A
Date: Thursday, September 28
Time: 10:15 am - 10:55 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Brand Strategies
Vault Recording: TBD
Audience Level: Intermediate
The last 3.5 years have been utter chaos in the business world. If your company hasn't done a product or strategy pivot since 2020 - well, that's surprising. Because most companies have.
But what happens when your messaging no longer reflects your offering? Repositioning, that's what. A complete overhaul of your brand voice, your messaging, and your strategy.
Intimidating? Yes. Doable? Also yes!
In this session Inbar will share how her team worked to reposition Lusha to reflect its growth, achieved buy-in from leadership, overhauled company messaging, and educated the company to speak the new language.
Takeaway
- How to recognize when it's time for a change.
- How to create a repositioning process that is inclusive and data-driven.
- How to bring the whole organization along for the ride.