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Inbar Yagur (Co-Founder and CEO, Radical B2B)
Location: Room 146A
Date: Thursday, September 28
Time: 10:15 am - 10:55 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Brand Strategies
Vault Recording: TBD
Audience Level: Intermediate
The last 3.5 years have been utter chaos in the business world. If your company hasn't done a product or strategy pivot since 2020 - well, that's surprising. Because most companies have.
But what happens when your messaging no longer reflects your offering? Repositioning, that's what. A complete overhaul of your brand voice, your messaging, and your strategy.
Intimidating? Yes. Doable? Also yes!
In this session Inbar will share how her team worked to reposition Lusha to reflect its growth, achieved buy-in from leadership, overhauled company messaging, and educated the company to speak the new language.