Schedule Viewer 2023

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Why Digital Experience is Critical for Go-To-Market Excellence, No Matter the Economy

Randy Frisch  (Co-Founder and Chief Evangelist, Uberflip)

Location: Room 152A

Date: Thursday, September 28

Time: 11:05 am - 11:45 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content ROI

Vault Recording: TBD

Audience Level: Intermediate

A study came out during the pandemic about the impact that recessions have on business growth. The findings revealed that, while there are 89% more "sinking ships" during periods of economic upheaval than during stable periods, there are also 47% more "rising stars" during the downturns.

Given all the economic ups and downs over the past few years, this begs the question: how do you become one of these rising stars? The answer is clear: prioritize digital experience. In this session, Uberflip's Co-Founder and Chief Evangelist Randy Frisch will share what this means and the four elements required to create a strong digital experience.

Takeaway

  • Why content is core, and always will be no matter how the economy is performing or the influence of other external factors
  • The tech that organizations truly need (particularly when channels, programs and people are being cut)
  • How timing is everything, especially with buyers who are increasingly expecting to do business on their terms
  • The real secret to customer engagement, and how this insulates an organization from becoming a sinking ship