The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Scooter Hendon (Communication Manager, GM Financial)
Location: Room 151B
Date: Wednesday, September 27
Time: 1:45 pm - 2:25 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Visual & Audio Experiences
Vault Recording: TBD
Audience Level: Intermediate
We've all been charged with developing content for an industry or subject that most would consider to be kind of blah. "Auto finance for car dealers" could certainly fit the bill. That is, unless you find a way to break that khaki-pants mold and build value beyond the obvious.
In this session, you'll learn how to build a podcast from scratch that will deliver value across your organization, increase your standing with leadership and provide a fresh creative outlet for you and your team to disseminate your content.