The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Andrew Hall (VP of Global Demand Generation, Canto)
Location: Room 143
Date: Thursday, September 28
Time: 10:15 am - 10:55 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy - General
Vault Recording: TBD
Audience Level: Intermediate
AI has made it easier than ever for marketers to produce high-quality content quicker, ensuring they can fulfill more requests and meet every demand. But implementing AI to increase productivity and create more assets could backfire if your content machine isn’t properly prepared. You may find yourself swimming in a stormy sea of assets—with content that’s floating around multiple systems, hard drives, or cloud storage tools. You’ll need a safe harbor to sail into, a central database that fits neatly in your tech stack and allows you to efficiently store, manage, retrieve and, of course, share all that content. There's no way around digital asset management (DAM), so get on board before you sink!
This session is brought to you by Canto.