Schedule Viewer 2023

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Ending Fraternity Hazing Through Earned Media

Kristyn Wilson  (EVP Communications, Adept)

Location: Room 146C

Date: Thursday, September 28

Time: 3:35 pm - 4:15 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: Purposeful Marketing

Vault Recording: TBD

Audience Level: Beginner

Media relations professionals have the unique ability to transform tragedy into action by influencing public perception. It's particularly powerful in the legal profession where the court of public opinion can lead to policy change, new laws and so much more. As the media relations leader for Cooper Elliott, one of the leading law firms in Ohio, I've helped their clients navigate earned media to impact social change regarding sexual harassment, gun legislation, police reform and hazing reform. During this session, we'll discuss a recent case making national headlines about fraternity hazing, and how earned media influenced Ohio lawmakers to sign one of the toughest hazing laws in the country, university presidents to update their hazing policies, and one university to pay the largest hazing settlement in the history of Ohio.

Takeaway

  • How to build a content strategy through earned media coverage
  • How to prepare subjects for interviews, especially when they have no media experience
  • How to land transformative media coverage