Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How Content Marketers Can Deal With the Content Clueless in Positions of Authority or Leadership

Divya Bisht  (Content Strategist, Spinutech)

Jeneanne Ballos  (COO, Digital River Media)

Annie Murmann  (CEO, Digital River Media)

Location: Room 146B

Date: Wednesday, September 27

Time: 10:30 am - 11:10 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Core Concepts

Vault Recording: TBD

Audience Level: Intermediate

As content marketers, we want to create effective content that engages customers, helps achieve KPIs, and lets us flex our creative muscles. But, that can be challenging when you work with team members, bosses, or clients who just don't "get" content. These are the folks who, after multiple presentations, conversations, and projects are still basically content clueless. Can you still enjoy your job when you're surrounded by naysayers and nonbelievers? Worry not! We've curated strategies for how to persist in your content creation efforts, stay strategic, and deal with the content clueless.


  • Get tips on how to deal with the content clueless.
  • Learn how to successfully explain your content marketing strategies to a leader who doesn't know anything about content marketing.
  • Learn how to respond to the most common objections and misconceptions about content marketing so you can get stakeholder buy-in.