September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
How Content Marketers Can Deal With the Content Clueless in Positions of Authority or Leadership
Divya Bisht (Content Strategist, Spinutech)
Jeneanne Ballos (COO, Digital River Media)
Annie Murmann (CEO, Digital River Media)
Location: Room 146B
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Core Concepts
Vault Recording: TBD
Audience Level: Intermediate
As content marketers, we want to create effective content that engages customers, helps achieve KPIs, and lets us flex our creative muscles. But, that can be challenging when you work with team members, bosses, or clients who just don't "get" content. These are the folks who, after multiple presentations, conversations, and projects are still basically content clueless. Can you still enjoy your job when you're surrounded by naysayers and nonbelievers? Worry not! We've curated strategies for how to persist in your content creation efforts, stay strategic, and deal with the content clueless.
Takeaway
- Get tips on how to deal with the content clueless.
- Learn how to successfully explain your content marketing strategies to a leader who doesn't know anything about content marketing.
- Learn how to respond to the most common objections and misconceptions about content marketing so you can get stakeholder buy-in.