The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Andi Robinson (Consultant, Hijinx Marketing)
Location: Room 146B
Date: Wednesday, September 27
Time: 11:20 am - 12:00 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Core Concepts
Vault Recording: TBD
Audience Level: Intermediate
Understanding consumer behavior and preferences is crucial for effective marketing and advertising. Analyzing personality traits is one powerful way to gain insight into these factors. This presentation will explore how businesses can use the personality trait characteristics of their audience to improve targeting strategies to drive more successful marketing campaigns. People with different personality types consume content differently. We will discuss identifying key personality traits of your target audiences and how to use this information to create more personalized and effective messaging.