September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Using Personality Traits to Improve Targeting
Andi Robinson (Consultant, Hijinx Marketing)
Location: Room 146B
Date: Wednesday, September 27
Time: 11:20 am - 12:00 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Core Concepts
Vault Recording: TBD
Audience Level: Intermediate
Understanding consumer behavior and preferences is crucial for effective marketing and advertising. Analyzing personality traits is one powerful way to gain insight into these factors. This presentation will explore how businesses can use the personality trait characteristics of their audience to improve targeting strategies to drive more successful marketing campaigns. People with different personality types consume content differently. We will discuss identifying key personality traits of your target audiences and how to use this information to create more personalized and effective messaging.
Takeaway
- The four major personality types of your audience
- How to identify these traits in your audience
- How personality traits can be used to improve targeting
- How to implement personality type strategies