Scheduler 2025

Start shaping your CMWorld experience. Use the filters to explore sessions and speakers that address your toughest marketing challenges. New sessions added weekly – check back often!

Sep 15 Monday | 7:30 am

Registration Opens

Location: Exhibit Hall A/B Lobby

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Registration

Sep 15 Monday | 9:00 am

Financial Services Masterclass: Fashion, Function and Finance: Finding the balance in BFSI content marketing

Speaker: Nicole Martin  (Pace Communications, Inc.)

Location: Room 6B

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Healthcare Masterclass: From Chaos to Consistency: Building a Modular Content Strategy for Healthcare Marketing

Speaker: Ahava Leibtag  (Aha Media Group)

Location: Room 9

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Higher Education Masterclass: Integrating AI in Your Institution

Speaker: Brian Piper  (University of Rochester)

Location: Room 7

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

MADS Masterclass: Becoming a Trusted Data Advisor Instead of a Report Writer

Speaker: Jim Sterne  (Target Marketing of Santa Barbara)

Location: Room 8

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: MADS Program

Session Type: Workshop

Track: Workshops

Manufacturing Masterclass: Build and Execute a Targeted Campaign in a Month, Without Losing Your Mind

Speaker: Morgan Norris  (TREW Marketing)

Location: Room 11

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Professional Services Masterclass: Storytelling Supercharger: Master the 15 Principles That Make Professional Services Content Unforgettable

Speaker: Joe Lazer  (Pepper Content)

Location: Room 6F

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Technology Masterclass: Stop Playing Games: What’s Really Stalling Your Tech Marketing

Speaker: Cathy McKnight  (Seventh Bear)

Location: Room 6E

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Track: Workshops

The TL;DR Content Marketing Strategy Workshop

Speaker: Robert Rose  (Content Marketing Institute)

Location: Room 6A

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Sep 15 Monday | 10:45 am

Core Concept Workshop: 15 Counterintuitive Tactics Smart Marketers Can Use to Succeed

Speaker: Nancy Harhut  (HBT Marketing)

Location: Room 6F

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Core Concept Workshop: Built for Buy-In: The simplest, strongest way to get audiences invested in your ideas

Speaker: Tamsen Webster  (The Message Design Institute)

Location: Room 6B

Pass Type: All Access, Main Conference Plus

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Core Concept Workshop: Crafting Your Purpose-Driven Brand: A Workshop for Impact & Growth

Speaker: Anh Nguyen  (Amplified Marketing)

Location: Room 9

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Core Concept Workshop: Email Marketing for Content Marketers: Drive ROI from Your Efforts

Speaker: Jessica Best  (BetterAve)

Location: Room 6E

Pass Type: All Access, Main Conference Plus

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Core Concept Workshop: Ethical AI Content Creation: A Hands-On Guide to Responsible Innovation

Speaker: Chad Gilbert  (NP Digital)

Location: Room 8

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Core Concept Workshop: Export, Upload, Prompt: How to Get AI-Powered Insights from GA4 Data

Speaker: Andy Crestodina  (Orbit Media Studios, Inc.)

Location: Room 6A

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: MADS Program

Session Type: Workshop

Track: Workshops

Core Concept Workshop: How to Align Marketing and Content with Sales to Create Revenue Impact

Speaker: Pam Didner  (Pam Didner Consulting)

Location: Room 11

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Core Concept Workshop: Leveling Up: Your Roadmap to Success in Content Marketing

Speaker: Bria Bell  (J.P. Morgan)

Location: Room 7

Pass Type: All Access, Main Conference Plus

Audience Level: Beginner

Session Type: Workshop

Track: Workshops

Sep 15 Monday | 12:15 pm

Lunch - On Your Own

Pass Type: All Access, Main Conference Plus

Session Type: Networking

Sep 15 Monday | 1:15 pm

Deep Dive Workshop: AI for B2B Content and Lead Generation

Speaker: Andy Crestodina  (Orbit Media Studios, Inc.)

Location: Room 6A

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: Digital Doppelgänger: Amplifying Content Marketers' Creativity with AI

Speaker: Andrew Davis  (Author)

Location: Room 11

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: LinkedIn Ads Advanced

Speaker: AJ Wilcox  (B2Linked.com)

Location: Room 9

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: Measurement That Matters: Building a Customer Journey-Based Metrics Framework

Speaker: Zontee Hou  (Convince & Convert)

Location: Room 6E

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: MADS Program

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: Play a Better Writing Game in an AI-Dominated World

Speaker: Ann Gynn  (G Force Communication)

Location: Room 6F

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: Steal My 2k to 20k Playbook: How to Create an Unignorable Personal Brand on LinkedIn

Speaker: Heike Young  (Microsoft)

Location: Room 7

Pass Type: All Access, Main Conference Plus

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: The Power of A Creative System: A Year's Worth of Content Ideas In 3 Hours (Or Less!)

Speaker: Melanie Deziel  (CreatorKitchen.com)

Location: Room 6B

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Deep Dive Workshop: Tight Budgets, Big Goals: Balancing Short-Term Content Marketing Performance and Long-Term Brand Building

Speaker: Dale Bertrand  (Fire&Spark)

Location: Room 8

Pass Type: All Access, Main Conference Plus

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Sep 15 Monday | 4:30 pm

First-Time Attendees: Welcome Session

Location: Room 6A

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Session

Sep 16 Tuesday | 6:00 am

#CMWORLD Running Club

Location: Marriott Marina, West Harbor Drive

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Networking

Sep 16 Tuesday | 7:30 am

Continental Breakfast

Location: Hall B

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Networking

Registration

Location: Exhibit Hall A/B Lobby

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Registration

Sep 16 Tuesday | 8:20 am

Welcome to Content Marketing World 2025

Speaker: Stephanie Stahl  (Content Marketing Institute)

Location: Keynote Stage

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Session Type: Keynote

Sep 16 Tuesday | 8:25 am

Digital Doppelgänger(s)

Speaker: Andrew Davis  (Author)

Location: Keynote Stage

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Session Type: Keynote

Sep 16 Tuesday | 8:45 am

Keynote

Speaker: Hannah Elsakr  (Adobe)

Location: Keynote Stage

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Session Type: Keynote

Sep 16 Tuesday | 9:05 am

Keynote

Speakers: Nick Mehendale  (The Onion), Sammi Skolmoski  (The Onion)

Location: Keynote Stage

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Session Type: Keynote

Sep 16 Tuesday | 9:30 am

Coffee and Networking on the Expo Floor

Location: Expo Hall

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Networking

Sep 16 Tuesday | 10:25 am

Lights, Camera… Meh? Creating a consistent video marketing strategy that actually performs.

Speaker: Tony Gnau  (T60 Health)

Location: Room 6F

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Visual & Audio Experiences

Say What They Can't Unhear: How To Inspire Change That Lasts

Speaker: Tamsen Webster  (The Message Design Institute)

Location: Room 6A

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Core Concepts

So Much More: Personalizing Protection to Redefine a Category

Speaker: Tiffany Grinstead  (Nationwide)

Location: Room 6B

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Strategy

Uncomfortable Conversations: The State of Inclusion

Speaker: Frank Starling  (LIONS)

Location: Room 6E

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Session

Track: Thought Leadership

Sep 16 Tuesday | 11:15 am

Community Alchemy: Building Brand Communities That Put People Before Platform

Speakers: Amy Vaughan  (Together Digital), Melissa Leu  (Salesforce)

Location: Room 6E

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Purposeful Marketing & Branding

Data-Driven Storytelling: Leveraging User Insights to Dominate AI Search & LLMs

Speaker: Zack Kadish  (Conductor)

Location: Room 9

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Session

Track: SEO/Search

How to Earn Inbox Loyalty (And Be The Brand Whose Emails Everyone Opens)

Speakers: Dennis Shiao  (Attention Retention LLC), Ashley Guttuso  (Prompt Therapy Solutions)

Location: Room 6A

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Beginner

Conference Theme: B2B & B2C

Session Type: Session

Track: Core Concepts

Sep 16 Tuesday | 12:35 pm

Lunch and Connections

Location: Hall B

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Networking

Sep 16 Tuesday | 1:20 pm

Dessert and Networking

Location: Expo Hall

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Networking

Sep 16 Tuesday | 2:05 pm

Content, AI, and Automation: Streamlining Marketing Workflows

Speaker: A. Lee Judge  (Content Monsta)

Location: Room 6A

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Core Concepts

Secrets from Content Marketing Hiring Managers

Speaker: Stephanie Losee  (Autodesk)

Location: Room 11

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Career Building

Turning Content into Data: The Key to AI Visibility and Control

Speakers: Martha van Berkel  (Schema App), Caerley McShane  (SAP)

Location: Room 9

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: SEO/Search

Sep 16 Tuesday | 2:55 pm

Confessions of a Mentor & Mentee: A Candid Conversation You Didn't Know You Needed

Speakers: Amy Fair  (Aquent Studios), Katy Oliveira  (Civitas Learning)

Location: Room 11

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Career Building

Sep 16 Tuesday | 3:45 pm

Content Marketing World 2025: Break Through

Location: Keynote Stage

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Session Type: Keynote

Sep 16 Tuesday | 3:48 pm

Break Through: Strategy

Speaker: Robert Rose  (Content Marketing Institute)

Location: Keynote Stage

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Session Type: Keynote

Sep 16 Tuesday | 4:00 pm

Break Through: Creativity

Speaker: Melanie Deziel  (CreatorKitchen.com)

Location: Keynote Stage

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Session Type: Keynote

Sep 16 Tuesday | 4:10 pm

Break Through: Culture

Speaker: Marcus Collins  (Marketing Professor at The University of Michigan)

Location: Keynote Stage

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Session Type: Keynote

Sep 16 Tuesday | 4:25 pm

Break Through: Community

Speaker: Bennie Johnson  (American Marketing Association)

Location: Keynote Stage

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Session Type: Keynote

Sep 16 Tuesday | 4:35 pm

Break Through: Writing

Speaker: Ann Handley  (MarketingProfs)

Location: Keynote Stage

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Session Type: Keynote

Sep 16 Tuesday | 5:00 pm

Cocktails and Networking

Location: Expo Hall

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Networking

Sep 16 Tuesday | 7:00 pm

CMWorld Party

Location: TBD

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Networking

Sep 17 Wednesday | 6:00 am

#CMWorld Running Club

Location: Marriott Marina, West Harbor Drive

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Networking

Sep 17 Wednesday | 7:30 am

Continental Breakfast

Location: Hall B

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Networking

Registration

Location: Exhibit Hall A/B Lobby

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Registration

Sep 17 Wednesday | 8:20 am

Morning Keynotes

Location: Keynote Stage

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Session Type: Keynote

Sep 17 Wednesday | 9:30 am

Coffee and Networking on the Expo Floor

Location: Expo Hall

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Networking

Sep 17 Wednesday | 10:30 am

Advanced LinkedIn Ads: How to Get BIG Discounts on Your Top-Quality Traffic

Speaker: AJ Wilcox  (B2Linked.com)

Location: Room 6F

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Social Media/Influencer Marketing

Agentic Workflows to Supercharge Your Content Strategy

Speaker: Amy Balliett  (Material)

Location: Room 8

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: AI in Marketing

How to Break Free of Boring B2B Content

Speaker: Lee Odden  (TopRank Marketing)

Location: Room 11

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Demand Generation

This Is Your Content. This Is Your Content on Algorithms. Any Questions?

Speaker: Andrew Hanelly  (Revmade)

Location: Room 9

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Management & Optimization

Where brand meets demand: Crafting content that truly connects

Speakers: Gordon Bass  (Pace), Isabel North  (Pace), Jason Small  (Verizon)

Location: Room 6E

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Creation & Development

Sep 17 Wednesday | 11:20 am

If Your Audience Could Talk Back: How AI Can Research, Validate, and Refine Your Content

Speakers: Ali Orlando Wert  (Databox), Emily Peet-Lukes  (Appfire)

Location: Room 8

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: AI in Marketing

Redefining B2B Storytelling for 2025 and Beyond

Speakers: Megan Gilbert  (Fortune Media), Erica Euse  (Fortune Media), Natasha Whitling  (Burson)

Location: Room 6E

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Advanced

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

WICMA Conversation

Speaker: Julie Hochheiser Ilkovich  (Masthead)

Location: Room 6B

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Session Type: Session

Track: Thought Leadership

Your Buyers Are Everywhere – Are You? How to Transform Your B2B Lead Gen Strategy for Smarter, Scalable Growth

Speaker: Josh Baez  (NetLine)

Location: Room 11

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Beginner

Conference Theme: B2B

Session Type: Session

Track: Demand Generation

Sep 17 Wednesday | 12:40 pm

Lunch and Connections

Location: Hall B

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Networking

Sep 17 Wednesday | 1:25 pm

Dessert and Networking

Location: Expo Hall

Pass Type: All Access, Main Conference Plus, Main Conference

Session Type: Networking

Sep 17 Wednesday | 2:20 pm

Beyond the Slop: Building a Genuine Thought Leadership Position in the Era of AI

Speakers: Abdul Rastagar  (Sirona Marketing), Kate Houston  (Amazon Web Services (AWS))

Location: Room 6B

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Thought Leadership

Data Literacy: The Skills Needed to Unmask the Truth Behind Your Data

Speaker: David Ciommo  (Humana)

Location: Expo Hall Stage

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: MADS Program

Session Type: Session

Track: Marketing Analytics & Data Science (MADS)

Good Luck, Babe!: 5 Content Creation Rules for Regulated Industries from Chappell Roan

Speaker: Ahava Leibtag  (Aha Media Group)

Location: Room 6E

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Creation & Development

Mastering Content Operations: The Key to Scalable and Efficient Content Teams

Speaker: Andi Robinson  (Hijinx Marketing)

Location: Room 9

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Management & Optimization

The Content Comeback: Winning Back Traffic and Engagement with Paid Media

Speakers: Andrew Scarbrough  (Delegator), Julie Hochheiser Ilkovich  (Masthead)

Location: Room 11

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Demand Generation

Tropes, Tension, and Thirst Traps: How Bookstagram Creates Obsession and What Brands Can Steal From It

Speaker: Ashley Baker  (Coastline Marketing LLC)

Location: Room 6F

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Social Media/Influencer Marketing

Sep 17 Wednesday | 3:10 pm

Lessons in Content Creation from a Luxury Brand

Speaker: Jacqueline Loch  (AZURE Media)

Location: Room 6E

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Creation & Development

The Unified Data Advantage: Unlocking Marketing ROI & Business Growth

Speaker: Jill Roberson  (Velir)

Location: Expo Hall Stage

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Advanced

Conference Theme: MADS Program

Session Type: Session

Track: Marketing Analytics & Data Science (MADS)

Thought Leadership as the 8th P of Marketing

Speakers: Cindy Anderson  (IBM Institute for Business Value), Anthony Marshall  (IBM Institute for Business Value)

Location: Room 6B

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Thought Leadership

Transform your content operations: Implementing AI-powered workflows and finding efficiencies

Speaker: Jack Meeker  (Healthee)

Location: Room 9

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Management & Optimization

Sep 17 Wednesday | 4:00 pm

Headliner

Location: Keynote Stage

Pass Type: All Access, Main Conference Plus, Main Conference, Digital

Session Type: Keynote