September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Sep 26 Tuesday | 7:30 am
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Registration
Sep 26 Tuesday | 9:00 am
Government Masterclass: A Content Marketing Strategy to Build Public Trust
Speaker: Joanne Sweeney (Public Sector Marketing Institute)
Location: Room 151B
Pass Type: Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Industry Masterclass
Track: Workshops
Manufacturing Masterclass: 5 Steps to Becoming a Leading Technical Brand
Speakers: Morgan Norris (TREW Marketing), Wendy Covey (TREW Marketing)
Location: Room 151A
Pass Type: Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Industry Masterclass
Track: Workshops
Speaker: Cathy McKnight (The Content Advisory)
Location: Room 152B
Pass Type: Main Conference Plus
Audience Level: Intermediate
Session Type: Industry Masterclass
Track: Workshops
Speaker: Nicole Martin (Pace)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Industry Masterclass
Track: Workshops
Sep 26 Tuesday | 10:45 am
Core Concept Workshop: 5-Steps to Creating a World-Class Brand Magazine (with a 25x ROI!)
Speakers: Susan Gates (Redbird), Emily Reaman (California Closets)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Workshop
Track: Workshops
Core Concept Workshop: Content Conundrum: Writing For Google's Helpful Content System
Speaker: Sherry Bonelli (early bird digital marketing)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Workshops
Speaker: Pierre DeBois (Zimana)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Beginner
Conference Theme: B2C
Session Type: Workshop
Track: Workshops
Core Concept Workshop: Tarantino Your Content: A Modern Take on the Inverted Pyramid
Speakers: Mariah Obiedzinski (Stamats), Allison Kapson (MedStar Health)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Workshop
Track: Workshops
Speakers: Amy Higgins (Lyra Health), Monica Norton (Yelp)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Sep 26 Tuesday | 1:15 pm
Deep Dive Workshop: 7 Steps To Document Your Content Marketing Strategy
Speaker: Michael Brenner (Marketing Insider Group)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Advanced
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Advanced Marketing Writing
Speaker: Jonathan Kranz (Kranz Communications)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Beyond SEO Best Practices
Speaker: Dale Bertrand (Fire&Spark)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Mapping content data to business metrics for more strategic insights
Speaker: Noz Urbina (Urbina Consulting)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Winning Habits of Customer-Centric Marketers
Speakers: Sydni Craig-Hart (Smart Simple Marketing), Wil Hart (Smart Simple Marketing)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2C
Session Type: Workshop
Track: Workshops
Sep 26 Tuesday | 2:35 pm
Content Focused SEO: Data Driven Strategies to Reduce Your Customer Acquisition Costs
Speakers: Prashant Puri (AdLift, Inc), Lomit Patel (Tynker)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: SEO/Search
Sep 26 Tuesday | 4:30 pm
First-Time Attendees: Welcome Session
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Sep 27 Wednesday | 6:00 am
Location: Meet at the Front of the The Front of the Renaissance Hotel
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Location: 3rd Floor Ballroom
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Sep 27 Wednesday | 7:00 am
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Registration
Sep 27 Wednesday | 7:30 am
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Sep 27 Wednesday | 8:20 am
Welcome to Content Marketing World 2023
Speaker: Stephanie Stahl (Content Marketing Institute)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 27 Wednesday | 8:30 am
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 27 Wednesday | 9:00 am
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 27 Wednesday | 9:30 am
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 27 Wednesday | 10:00 am
Coffee & Networking on the Expo Floor
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 27 Wednesday | 10:30 am
At long last: the perfect client brief
Speaker: Koen Denolf (The Fat Lady)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Planning & Operations
Data-Driven Personalization: How to Create More Relevant Content Through CX, AI, and Data
Speaker: Zontee Hou (Convince & Convert)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Experiences
Evidence-based SEO Strategies: Busting "SEO Best Practices" And Other Marketing Myths
Speaker: Dale Bertrand (Fire&Spark)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: SEO/Search
How Content Marketers Can Deal With the Content Clueless in Positions of Authority or Leadership
Speakers: Divya Bisht (Spinutech), Jeneanne Ballos (Digital River Media), Annie Murmann (Digital River Media)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Core Concepts
Shine Bright Like a Diamond: 7.5 Content Marketing Lessons from Rihanna
Speaker: Ahava Leibtag (www.ahamediagroup.com)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Story Revolution: Data-Driven Personalization In Action
Speaker: Tiffany Grinstead (Nationwide)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Sales Enablement
The 10 Best Customer Behavior Triggers You've Never Heard Of
Speaker: Nancy Harhut (HBT Marketing)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Demand Generation
Using Data-Inspired Content Pillars to Elevate Your Content Marketing
Speaker: Brian Piper (University of Rochester)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Analytics & Data
Where Science Meets Marketing: Experimentation and Risk Taking to Achieve Breakthrough Results
Speaker: Phyllis Davidson (Forrester)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Sep 27 Wednesday | 11:20 am
2023 Revenue Growth Playbook: Content, Connection & Retention
Speaker: Deanna Ransom (A.R.I.A. Partners)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Demand Generation
6 Steps To Future Proof Your B2B Content Marketing
Speaker: Michael Brenner (Marketing Insider Group)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
Content is at the Heart of Modern Marketing
Speakers: Melissa Bouma (Manifest), Mark Kats (Manifest)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Experiences
Speakers: Emily Baker (General Motors Financial), Brian Hale (General Motors Financial)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Planning & Operations
Podcast lessons from the Social Pros
Speakers: Daniel Lemin (Convince & Convert), Anna Hrach (Convince & Convert), Leanna Pham (Convince & Convert)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Core Concepts
Podcasting Potholes - Business Podcasting Is Different - Avoid These Mistakes
Speaker: A. Lee Judge (Content Monsta)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Visual & Audio Experiences
SEO Memorial Service: A Fond Farewell To Things That Don't Matter Anymore
Speaker: Ryan Brock (DemandJump)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: SEO/Search
Using Predictive Analytics for Proactive Response Strategies
Speaker: Darren Bosik (APCO Worldwide)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Analytics & Data
We <3 Sales: How digital marketers can show ROI by supporting their sales teams
Speaker: Pam Didner (Pam Didner)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Sales Enablement
You Can Do Both: Drive Thought Leadership... And Sell Products
Speaker: Christine Michel Carter (Lexia Learning)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Content Creation & Development
Sep 27 Wednesday | 12:00 pm
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 27 Wednesday | 12:45 pm
Dessert + Content Innovation Sessions
Location: Session Rooms
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 27 Wednesday | 1:45 pm
Blockbuster research: Mining for content beyond the data
Speaker: Craig Coffey (Eaton)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
How to Humanize AI-Generated Content: Best and Worst Practices
Speaker: Jeff Coyle (MarketMuse)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - Intermediate
Speaker: Kate DiLeo (The Brand Trifecta)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Sales Enablement
Making Work Flow: How to Build Critical Content Operations to Scale Your Strategy
Speaker: Ali Orlando Wert (Appfire)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Planning & Operations
Sasquatch, Closet Pants and Hot Mics: 5 Tips for Launching a Podcast About an Unsexy Topic
Speaker: Scooter Hendon (GM Financial)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Visual & Audio Experiences
Story Mapping for the B2B Buyer Journey
Speaker: Carmen Hill (Chill Content, LLC)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Core Concepts
You're Doing SEO All Wrong: How to Optimize Content for Search Intent
Speaker: Lee Odden (TopRank Marketing)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: SEO/Search
Sep 27 Wednesday | 2:35 pm
Advanced LinkedIn Ads: The Pitfalls to Avoid to Drive ROI
Speaker: AJ Wilcox (B2Linked.com)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Demand Generation
How a B2B Manufacturer Uses a B2C Approach to Grow Audience and Increase Market Share
Speakers: Pete Grasso (Heatcraft Refrigeration Products), Tim Fletcher (Heatcraft Refrigeration Products)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
How to Create Your Next Big Idea: Understanding Analytics to Drive Your Social Strategy
Speaker: Brittani Sievers (Southland Industries)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Analytics & Data
Killer Content in a Niche Industry
Speakers: Ellen Lichtenstein (AgentSync), Regina Stephenson (AgentSync)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
The always-on world: Digital Marketing Transformation
Speaker: Colleen Smith (Avid Technology)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Experiences
Speaker: Courtney Fowler (Revmade)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Planning & Operations
Using Personality Traits to Improve Targeting
Speaker: Andi Robinson (Hijinx Marketing)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Core Concepts
Video Strategy Session: an interactive plan for video marketing success
Speaker: Tony Gnau (T60 Productions)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Visual & Audio Experiences
Sep 27 Wednesday | 3:15 pm
Coffee & Networking on the Expo Floor
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 27 Wednesday | 4:00 pm
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 27 Wednesday | 4:30 pm
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 27 Wednesday | 5:00 pm
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 27 Wednesday | 7:00 pm
Location: National Portrait Gallery
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 28 Thursday | 6:00 am
Location: Meet at the Front of the The Front of the Renaissance Hotel
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Location: Third Floor Ballroom
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Sep 28 Thursday | 7:00 am
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Registration
Sep 28 Thursday | 7:30 am
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Session
Sep 28 Thursday | 8:20 am
Welcome Back to Content Marketing World
Speaker: Robert Rose (Content Marketing Institute)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 28 Thursday | 8:25 am
Speaker: Avinash Kaushik (Croud)
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 28 Thursday | 8:55 am
Coffee & Networking on the Expo Floor
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 28 Thursday | 9:25 am
5 Ways Marketers Sabotage Their Success
Speakers: Jenny Magic (Better Way to Say It), Melissa Breker (Breker Group)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Teams & Culture
BUI Buying Under the Influence: How to Tap the (Powder) Keg of Creator Marketing
Speaker: Jennifer Harmon (Convince & Convert)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Social Media/Influencer Marketing
Speakers: Julia Corbett (Accenture), Ian Zimmerman (Accenture)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Content Management & Optimization
How to create social content to secure media placements and organic influencer support
Speaker: Adrienne Sheares (ViviMae Labs)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Storytelling Techniques
Navigating the Marketing Singularity : How to Survive and Thrive in the Age of Marketing AI
Speaker: Christopher Penn (Trust Insights)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
The Future of Brand: What's next and what it means for content marketing
Speaker: Marcus Collins (Ross School of Business, University of Michigan)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2C
Session Type: Session
Track: Big Ideas
Speaker: Marcus Sheridan (IMPACT)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy - Intermediate
Speaker: Kelly Johnson (Lever)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Conference Theme: B2B
Session Type: Session
Track: Brand Strategies
Sep 28 Thursday | 9:55 am
Forget the Red Pen: How Human Editors (With or Without an AI Assist) Can Keep Audiences Reading
Speaker: Ann Gynn (G Force Communication)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Session
Track: Content Development/Writing
Sep 28 Thursday | 10:15 am
3 Things I Learned From Repositioning a Tech Unicorn
Speaker: Inbar Yagur (Lusha)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Brand Strategies
Speaker: Andrew Hanelly (Revmade)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy - Intermediate
Beyond ChatGPT: How to Master AI for Content Design
Speaker: Amy Balliett (Material)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: AI in Marketing
Cut the BS: B2B Influencer Marketing Strategies That Actually Work
Speaker: Ashley Zeckman (Onalytica)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
Everything I needed to know about social media I learned in the sewer.
Speaker: John Gonzalez (Northeast Ohio Regional Sewer District | NEORSD)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Social Media/Influencer Marketing
Speaker: Sarah Kneisler (Hyatt)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Content ROI
Putting minorities in the lead rather than an after-thought
Speakers: Sally Bock (Fred Hutchinson Cancer Research Center), Norberto Zylberberg (Socialisssima)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Purposeful Marketing
The Big Opportunity in Email Marketing: Augmenting and Optimizing Your Welcome Series
Speakers: Dennis Shiao (Attention Retention), Ashley Guttuso (Ashley Guttuso Consulting)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
Your Content Marketing Strategy Needs to Include Event Content
Speaker: Allison Crooker (VMware)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
Sep 28 Thursday | 11:05 am
5 Surprising Ways to Use AI for SEO (and 2 Ways You Shouldn't!)
Speaker: Alli Berry (The Arena Group/TheStreet)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: AI in Marketing
9 Free Actions to Improve Content Marketing in an Unpredictable Economy
Speaker: Penny Gralewski (DataRobot)
Location: Room 143
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
Boost your B2B Content with Original Research
Speakers: Stu Richards (Bredin), Sharifah Niles-Lane (Citizens)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Development/Writing
Content That Converts. Discoverable and Engaging Content (And Yes You Can Have Both!)
Speaker: Jacqueline Loch (SJC Communications)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy - Intermediate
Influencer Marketing Isn't Just For Gen Z Instagrammers
Speaker: Mike Allton (The Social Media Hat)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Social Media/Influencer Marketing
Speaker: Krystle Kopacz (Revmade)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Teams & Culture
Why Digital Experience is Critical for Go-To-Market Excellence, No Matter the Economy
Speaker: Randy Frisch (Uberflip)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content ROI
Sep 28 Thursday | 11:35 am
Playing Favorites: How to Ensure Your Audience Picks You and Sticks With You (Against the Odds)
Speaker: Jay Acunzo (Creator Kitchen)
Location: Room 147B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Session
Track: Big Ideas
Sep 28 Thursday | 11:45 am
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 28 Thursday | 12:45 pm
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 28 Thursday | 1:55 pm
7 Benefits of Podcasting for B2B Brands: From Brand Differentiation to Lead Generation
Speaker: Bernie Borges (iQor)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Brand Strategies
A Blueprint for B2B influencer marketing
Speaker: Justin Levy (Demandbase)
Location: Room 151B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Social Media/Influencer Marketing
Approaching 212*F - The Content Marketing Boiling Point
Speakers: Sharon Stenger (Prudential), Tammy Pienknagura (Adobe)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy - Intermediate
Content Ecology: Why (and How) to Reduce, Reuse, Upcycle, and Recycle Your Content
Speakers: Regina Lynn Preciado (Content Rules, Inc.), Val Swisher (Content Rules, Inc.)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
Keeping Your Voice: The Little Mermaid as a Cautionary Tale for AI Content Marketing
Speaker: Jill Grozalsky Roberson (Velir)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
Selective Outrage - How to Prepare Your Content for the World We Live In
Speaker: Ruth Carter (Geek Law Firm)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Purposeful Marketing
So … what's your impact story? Telling human-centric brand stories that move the needle
Speakers: Megan Gilbert (Fortune Media), Lauren Chomiuk (Fortune Media), Matthew Jaffe (Salesforce)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Storytelling Techniques
Sep 28 Thursday | 2:45 pm
7 Lessons from 7 Years (and Many Sleepless Nights) Building a Global Content Strategy
Speaker: Chloe Thompson (Reward Gateway)
Location: Room 144
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - Intermediate
Captivate and Convert: How Interactive Audio Dramas Can Revolutionize Product Placement
Speaker: Paul McNeil, Ph.D. (MB Usable Security, LLC)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Storytelling Techniques
How AI has Impacted My Content Marketing Experience
Speaker: Cathy McPhillips (Marketing Artificial Intelligence Institute)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
How to Use Testing to Create a Constant Competitive Advantage
Speaker: Karen Hopper (Bully Pulpit Interactive)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Management & Optimization
How to motivate your creative teams without the usual incentives
Speaker: Kathryn Schmieding (NYS Digital & Media Services Center)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Teams & Culture
Speakers: Carlijn Postma (NewDegree), Michiel Schoonhoven (NXTLI)
Location: Room 152A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content ROI
Know and Be Known: Truly Understand Your B2B Customers to Earn their Trust
Speaker: Morgan Norris (TREW Marketing)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Brand Strategies
Speaker: Purna Virji (LinkedIn)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Purposeful Marketing
The Missing Piece of Your Content Strategy (Spoiler: It's Empathy)
Speaker: Carmen Collins (Intuit QuickBooks)
Location: Room 146B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Development/Writing
Sep 28 Thursday | 3:35 pm
Artificial Intelligence: A Turning Point for Marketing Team Structure and Strategy
Speaker: Meghan Keaney Anderson (Jasper)
Location: Expo Hall Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
Bridging the Brand Gap Between Engagement and Experience
Speaker: Adam Pierno (Arizona State University)
Location: Room 146A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Brand Strategies
Speaker: Michelle Garrett (Garrett Public Relations)
Location: Room 151A
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Content Management & Optimization
Ending Fraternity Hazing Through Earned Media
Speaker: Kristyn Wilson (Adept)
Location: Room 146C
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Beginner
Conference Theme: B2C
Session Type: Session
Track: Purposeful Marketing
Finding Science Stories that Audiences Can't Resist
Speakers: Melissae Stuart (American Chemical Society), Jesse Harris (ACD/Labs)
Location: Room 152B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Storytelling Techniques
Nurture Your Network: How Content Marketers Market Themselves
Speaker: Amy Fair (SpyCloud)
Location: Room 145B
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Teams & Culture
Sep 28 Thursday | 4:15 pm
Coffee & Networking on the Expo Floor
Location: Hall B
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 28 Thursday | 4:25 pm
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Keynote
Sep 28 Thursday | 4:50 pm
Location: CMWorld Keynote Stage
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass
Session Type: Keynote
Sep 28 Thursday | 6:00 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking
Sep 28 Thursday | 9:00 pm
Location: Location TBD
Pass Type: All Access Pass, Main Conference Plus, Main Conference
Session Type: Networking