Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Deep Dive Workshop: Advanced Marketing Writing

Jonathan Kranz  (Principal, Kranz Communications)

Location: Room 152B

Date: Tuesday, September 26

Time: 1:15 pm - 4:15 pm

Pass Type: All Access Pass, Main Conference Plus - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Advanced

Deep Dive Workshop: Content Development & Writing

In a market saturated with "content," QUALITY must trump quantity to set your business apart. In our 3-hour deep dive into advanced content creation tactics, you'll learn how to distinguish your business through writing tactics that overcome apathy, exploit hidden emotions, and promote "next steps" that draw prospects deeper into your sale funnel.


  • Increase storytelling power by amplifying stakes and dangers.
  • Translate "nice" technical features into necessary business benefits.
  • Use subheads to attract and hold short attention spans.
  • Apply interactive conclusions to transform content consumers into business clients.