October 21-23, 2024
Sand Diego, CA
October 21-23, 2024
San Diego, CA
Schedule Viewer 2023
The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Creating Profitable Content at Scale: How One E-Commerce Company Turned Its Blog Into a Performance Asset—and Made Millions in the Process
Laura Goldstein (VP of Content and Communications, Saatva)
Location: Room 152A
Date: Thursday, September 28
Time: 1:55 pm - 2:35 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content ROI
Vault Recording: TBD
Audience Level: Intermediate
Done right, content can be the “gift that keeps on giving,” delivering returns long after the initial investment. Quality content that is produced with intention and provides real value to consumers is not only a “nice to have,” it can become a performance asset to rival any other marketing channel. In this session, Laura Goldstein, VP of Content for e-commerce brand Saatva, shows how to create a content program that generates meaningful revenue for your company, and how to track, measure, and report on content so that it gets the credit and support it deserves.
Takeaway
- How to create a content strategy built around solving consumer pain points
- How to build a cross functional team that puts the “marketing” in content marketing
- How to monetize content so that senior management wants to invest even more in your program
- How to plan, produce, and optimize content for maximum performance at every stage of its life cycle.