Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Creating Profitable Content at Scale: How One E-Commerce Company Turned Its Blog Into a Performance Asset—and Made Millions in the Process

Laura Goldstein  (VP of Content and Communications, Saatva)

Location: Room 152A

Date: Thursday, September 28

Time: 1:55 pm - 2:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content ROI

Vault Recording: TBD

Audience Level: Intermediate


Done right, content can be the “gift that keeps on giving,” delivering returns long after the initial investment. Quality content that is produced with intention and provides real value to consumers is not only a “nice to have,” it can become a performance asset to rival any other marketing channel. In this session, Laura Goldstein, VP of Content for e-commerce brand Saatva, shows how to create a content program that generates meaningful revenue for your company, and how to track, measure, and report on content so that it gets the credit and support it deserves.


  • How to create a content strategy built around solving consumer pain points
  • How to build a cross functional team that puts the “marketing” in content marketing
  • How to monetize content so that senior management wants to invest even more in your program
  • How to plan, produce, and optimize content for maximum performance at every stage of its life cycle.