The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Zontee Hou (Director of Strategy, Convince & Convert)
Location: Room 146A
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Experiences
Vault Recording: TBD
Audience Level: Intermediate
With the rise of AI tools converging with audience's expectations for more personalized customer experiences, content marketing teams must shift from persona-driven to personally-driven. Hyper-specific content that speaks to your audiences is the way to win, but how do you do it with limited resources? In this session, digital marketing expert Zontee Hou explores her framework for personalization-driven marketing and shares examples of businesses that are doing it, so that teams of all shapes and sizes can get hyper-relevant.
*Please note that this session will have both B2B and B2C examples.