Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Manufacturing Masterclass: 5 Steps to Becoming a Leading Technical Brand

Morgan Norris  (Sr. Brand and Content Strategist, TREW Marketing)

Wendy Covey  (CEO, TREW Marketing)

Location: Room 151A

Date: Tuesday, September 26

Time: 9:00 am - 10:30 am

Pass Type: Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Industry Masterclass

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

Technical buyers think differently. The stakes are high when it comes to B2B technical purchases, which is why these meticulous industrial and manufacturing buyers research longer, consume more content and have a longer buyer's journey. In this Master Class, you'll learn how to turn your brand into a trusted resource through content marketing.


New research around technical buyers (your tried-and-true audiences and millennials and GenZ) – how they search, what they're looking for, and when they want to engage
What content to create and how to build authority on key topics
Where to meet your buyers by publishing and promoting your content
Content marketing table stakes you can't leave behind when targeting technical audiences and tips for improving them.