The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Morgan Norris (Sr. Brand and Content Strategist, TREW Marketing)
Wendy Covey (CEO, TREW Marketing)
Location: Room 146A
Date: Tuesday, September 26
Time: 9:00 am - 10:30 am
Pass Type: All Access Pass, Main Conference Plus - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Industry Masterclass
Track: Workshops
Vault Recording: TBD
Audience Level: Intermediate
Technical buyers think differently. The stakes are high when it comes to B2B technical purchases, which is why these meticulous industrial and manufacturing buyers research longer, consume more content and have a longer buyer's journey. In this Master Class, you'll learn how to turn your brand into a trusted resource through content marketing.