September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
2023 Revenue Growth Playbook: Content, Connection & Retention
Deanna Ransom (Founder & CEO, A.R.I.A. Partners)
Location: Room 146C
Date: Wednesday, September 27
Time: 11:20 am - 12:00 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Demand Generation
Vault Recording: TBD
Audience Level: Intermediate
Growth at all costs is over. Now, you need to go beyond creative and compelling content that attracts, informs and converts to content that does all of that while powering connection, retention and increases customer lifetime value. When you adopt strategic content best practices while fueling the key impactful revenue metric needs of the business, it will be a central revenue growth lever for the business. It will deliver what every B2B content creator wants; powerful creative content that delivers what your audiences want and crave while driving measurable revenue growth and brand recognition.
Takeaway
- Key business metrics your content can impact
- How your content can and should create deeper connections with audiences
- Internal business conversations to fuel alignment
- Content to business alignment framework to build alignment and agreement for better outcomes