The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Carmen Collins (Head of Social Marketing, Intuit QuickBooks)
Location: Room 146B
Date: Thursday, September 28
Time: 2:45 pm - 3:25 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Development/Writing
Vault Recording: TBD
Audience Level: Intermediate
90% of marketers think they're creating authentic content, but only 50% of audiences say the content is authentic. The missing piece? Empathy. Seems easy enough to fix, right? Well, maybe not. Empathy is like confetti, we throw the word around without understanding what it really is. Often dismissed and deprioritized as "fluff," when artfully applied to the marketing funnel - and your social media content strategy - it can be a game changer.