September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
The Missing Piece of Your Content Strategy (Spoiler: It's Empathy)
Carmen Collins (Head of Social Marketing, Intuit QuickBooks)
Location: Room 146B
Date: Thursday, September 28
Time: 2:45 pm - 3:25 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Development/Writing
Vault Recording: TBD
Audience Level: Intermediate
90% of marketers think they're creating authentic content, but only 50% of audiences say the content is authentic. The missing piece? Empathy. Seems easy enough to fix, right? Well, maybe not. Empathy is like confetti, we throw the word around without understanding what it really is. Often dismissed and deprioritized as "fluff," when artfully applied to the marketing funnel - and your social media content strategy - it can be a game changer.
Takeaway
- Learn why authentic content isn't the same as empathetic content, and how to spot the difference
- Understand what empathy really is, and how to start flexing your empathy muscle
- Get 4 tactical applications for how to connect with your audiences better through empathy, including a new way to view the marketing funnel