Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How to take the next step in content marketing and turn your strategy into a subscription based streaming service model

Carlijn Postma  (Marketeer, author and speaker, NewDegree)

Michiel Schoonhoven  (Strategist, NXTLI)

Location: Room 152A

Date: Thursday, September 28

Time: 3:35 pm - 4:15 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content ROI

Vault Recording: TBD

Audience Level: Intermediate


Did you know that your content is your future gold? You only have to rethink the strategy of how you're using it. Too often content is being used to attract audiences right now to a specific page or product. But what if you'd think and act like a streaming service? Then you'll realize your content is your 'on demand product'. Available to your audiences when they are ready for it. With this mindset you're creating your own database of evergreen content that will attract audiences week after week, month after month, maybe even year after year. And what if we'd take it even one step further: What if you're content is so valuable to your audiences that they are willing to subscribe to it, maybe even pay for it?

Michiel Schoonhoven and Carlijn Postma take you on a journey to this next episode of your content strategy. Let's take a deep dive in what we can learn from companies that are leading the way. Such as Netflix, Disney, Spotify, Salesforce and many others. It is unimaginable of what marketers can learn from them. Michiel and Carlijn met at Content Marketing World and are now working together in the Netherlands where they have combined their expertise into a proven practical framework that every content marketer can use, whether you work in a large, medium, small or even one-person company. After this session you will definitely rethink your content marketing strategy. The only condition to act on it: you're willing to take the next step in your content journey!


  • Insights of streaming content best practices (large and small)
  • A step by step framework to implement your streaming content business
  • Mindset shift to create more evergreen content and less single use, disposable content
  • Ways to prove how your content is accelerating business value