Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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All You Can EEAT: Navigating Search in a Generative AI World

Mike King  (Founder/Chief Executive Officer, iPullRank)

Location: Room 144

Date: Thursday, September 28

Time: 2:45 pm - 3:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B

Session Type: Session

Track: Content Strategy - Intermediate

Vault Recording: TBD

Audience Level: Advanced

MarketMuse

Google is under more threats at once than we've perhaps ever seen before. TikTok is capturing more attention. Users think Reddit is a better place to get real results. The DoJ is coming after them for antitrust. And, ChatGPT is changing what users expect from Search. At the same time, generative AI has come out of nowhere and given people the ability to create unlimited content quickly. All this is creating "code red" meetings in the boardroom and a threat to Google is a threat to you. In this presentation, Mike King is going to give you the tools to develop a strategy for creating and publishing optimized content that will help your business thrive through the coming content pandemic.

Takeaway

  • The key threats to Google that will impact you and how to capitalize on them
  • How Google technically works in 2023
  • The common components of organic search and large language models
  • How Google treats generative AI content
  • How to build a generative AI content strategy that supports Search
  • The best tools to master the opportunity