September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
All You Can EEAT: Navigating Search in a Generative AI World
Mike King (Founder/Chief Executive Officer, iPullRank)
Location: Room 144
Date: Thursday, September 28
Time: 2:45 pm - 3:25 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - Intermediate
Vault Recording: TBD
Audience Level: Advanced
Google is under more threats at once than we've perhaps ever seen before. TikTok is capturing more attention. Users think Reddit is a better place to get real results. The DoJ is coming after them for antitrust. And, ChatGPT is changing what users expect from Search. At the same time, generative AI has come out of nowhere and given people the ability to create unlimited content quickly. All this is creating "code red" meetings in the boardroom and a threat to Google is a threat to you. In this presentation, Mike King is going to give you the tools to develop a strategy for creating and publishing optimized content that will help your business thrive through the coming content pandemic.
Takeaway
- The key threats to Google that will impact you and how to capitalize on them
- How Google technically works in 2023
- The common components of organic search and large language models
- How Google treats generative AI content
- How to build a generative AI content strategy that supports Search
- The best tools to master the opportunity