Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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Hook Your Audience: How to Grab Attention in a Crowd of Content

Liz Willits  (Chief Copywriter and Owner, Content Phenom)

Location: Room 146B

Date: Thursday, September 28

Time: 1:55 pm - 2:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Development/Writing

Vault Recording: TBD

Audience Level: Intermediate

Writer

Question:

What do all these content pieces have in common?

A viral LinkedIn post.
A blog article that thousands of people read and share.
A landing page with record-breaking conversion rates.

Answer: A great hook.

Your hook is your first line of content, and it can be the difference between content success and failure.

A good hook freezes your reader mid-scroll, as they're drinking their morning coffee, and compels them to click.

But how exactly do you write a hook?

And not only that, how do you write a hook that's honest yet interesting — not click bait?

Using research and real-life examples in her experiments as a conversion copywriter and content marketer, Liz will show you proven, effective ways to write scroll-stopping hooks.

Takeaway

  • Frameworks for writing hooks that grab your reader's attention
  • How to ethically write hooks and avoid losing your audience's trust or damaging your brand's reputation
  • Creative prompts to write hooks fast — and avoid writer's block
  • Examples of hooks that worked (and analyses of WHY they worked)