Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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The always-on world: Digital Marketing Transformation

Colleen Smith  (Global SVP of Marketing, Avid Technology)

Location: Room 146A

Date: Wednesday, September 27

Time: 1:45 pm - 2:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Experiences

Vault Recording: TBD

Audience Level: Intermediate

Acolad

While core tactics like direct mail, events, and advertising used to be what was thought about when you said Marketing -The World Has Changed - marketing needs to evolve just as business. Digital Marketing Transformation is the shift from traditional program execution to the pursuit of digital excellence. It requires an understanding of changes that have occurred in focus, attention and customer expectations. This session is about the journey required for usage and optimization of digital channels. Success is achieved when you provide a more personalized, relevant experience for leads and customers.

Takeaway

  • Discuss Digital Marketing Transformation definition.
  • Understand changes in customer expectations in a digital Always-On model
  • Understand the role of personalization in a digital world