September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
The always-on world: Digital Marketing Transformation
Colleen Smith (Global SVP of Marketing, Avid Technology)
Location: Room 146A
Date: Wednesday, September 27
Time: 2:35 pm - 3:15 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Experiences
Vault Recording: TBD
Audience Level: Intermediate
While core tactics like direct mail, events, and advertising used to be what was thought about when you said Marketing -The World Has Changed - marketing needs to evolve just as business. Digital Marketing Transformation is the shift from traditional program execution to the pursuit of digital excellence. It requires an understanding of changes that have occurred in focus, attention and customer expectations. This session is about the journey required for usage and optimization of digital channels. Success is achieved when you provide a more personalized, relevant experience for leads and customers.
Takeaway
- Discuss Digital Marketing Transformation definition.
- Understand changes in customer expectations in a digital Always-On model
- Understand the role of personalization in a digital world