The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Kerushan Govender (CEO, Blacfox)
Location: Room 147B
Date: Thursday, September 28
Time: 9:25 am - 10:05 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Vault Recording: TBD
Audience Level: Intermediate
In today's digital age, the integration of AI in content creation is unavoidable. Its proficiency to churn out volumes of content at scale is revolutionary, yet it challenges the uniqueness and authenticity of our brand voices. As the deluge of AI-generated content swells, the challenge isn't just about producing content but producing content that resonates, illuminates, and stands tall like a lighthouse amidst an expansive ocean. Drawing insights from Kerushan Govender's seminal work, "Age of Agency: Rise with AI," this session delves into the nuances of retaining and accentuating the human touch in the content-saturated digital landscape. We'll explore the imperative balance between leveraging AI's capabilities and grounding content strategies in real-world, human-centric narratives. How do we ensure that our messages aren't just drops in the ocean but beams that guide our audience home?