September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
The Lighthouse Principle: Navigating the Sea of AI Content
Kerushan Govender (CEO, Blacfox)
Location: Room 147B
Date: Thursday, September 28
Time: 9:25 am - 10:05 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Vault Recording: TBD
Audience Level: Intermediate
In today's digital age, the integration of AI in content creation is unavoidable. Its proficiency to churn out volumes of content at scale is revolutionary, yet it challenges the uniqueness and authenticity of our brand voices. As the deluge of AI-generated content swells, the challenge isn't just about producing content but producing content that resonates, illuminates, and stands tall like a lighthouse amidst an expansive ocean. Drawing insights from Kerushan Govender's seminal work, "Age of Agency: Rise with AI," this session delves into the nuances of retaining and accentuating the human touch in the content-saturated digital landscape. We'll explore the imperative balance between leveraging AI's capabilities and grounding content strategies in real-world, human-centric narratives. How do we ensure that our messages aren't just drops in the ocean but beams that guide our audience home?
Takeaway
- Human-Centric Content in the AI Era: Harness insights from "Age of Agency" to craft content strategies that prioritize genuine human connections and narratives over sheer volume, ensuring a lasting impact on your audience.
- Positioning amidst AI Noise: Learn how to blend the efficiency of AI with the depth of human insight to create a distinct voice that rises above the generic, AI-generated chatter.
- Team Dynamics in the AI Age: Explore how content teams should adapt and evolve, emphasizing roles that harness AI's strengths while still championing the indispensable human touch.
- Strategic Positioning Framework: Adopt a systematic approach to intertwining AI capabilities with a deep understanding of human nature, ensuring your content strategy resonates and stays relevant.
- Authenticity as the North Star: Understand the value of grounding content in real-world experiences, insights, and emotions, making it more relatable and memorable amidst the digital deluge.