September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Advanced LinkedIn Ads: The Pitfalls to Avoid to Drive ROI
AJ Wilcox (Host of the LinkedIn Ads Show, Founder, B2Linked.com)
Location: Room 146C
Date: Wednesday, September 27
Time: 2:35 pm - 3:15 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Demand Generation
Vault Recording: TBD
Audience Level: Advanced
LinkedIn Ads feature unparalleled targeting for B2B companies, but we pay a significant premium for access to that audience. In this session, we'll dive into the advanced tips/tricks/strategies to building better pipeline at significantly lower costs, the pitfalls that are sucking your performance dry, as well as benchmarks for ad performance to ensure you're staying ahead of your competition.
Takeaway
- The optimal bidding model to get the cheapest traffic for each ad format
- Bulletproof ABM targeting that you can set up today
- Optimal account setup for easier reporting, management, and AB-testing