The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Hajar Mitchell (Senior Digital Strategist, Whereoware)
Uzair Hasan (Sr. Digital Strategist, Whereoware)
Location: Room 152B
Date: Wednesday, September 27
Time: 1:45 pm - 2:25 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Data + CX by Whereoware
Vault Recording: TBD
Audience Level: Intermediate
Does AI really drive ROI? Let’s dissect the AI buzz. This session (perfect for both B2B/B2C + Services marketers) will help you understand how common AI use cases align with business goals and drive ROI, from cost savings to more sales. We’ll share research on ROI expectations, how to build the right data engine to fuel AI, and explore practical examples to start seeing true value.