Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Evidence-based SEO Strategies: Busting "SEO Best Practices" And Other Marketing Myths

Dale Bertrand  (Content and SEO Strategist, Fire&Spark)

Location: Room 145B

Date: Wednesday, September 27

Time: 10:30 am - 11:10 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B

Session Type: Session

Track: SEO/Search

Vault Recording: TBD

Audience Level: Advanced

SEO has changed. SEO "best practices" and your haphazard approach to SEO no longer work. Constant algorithm updates and intense competition for organic traffic demand a new approach to SEO based on up-to-date evidence of what's working today. Join 20-year SEO veteran Dale Bertrand as he unveils the findings from his recent survey of SEO tactics based on experimentation within 50+ large SEO campaigns. You'll learn what tactics are working today and walk away with a modern set of evidence-based SEO strategies that replace obsolete SEO "best practices."


  • How SEO "best practices" need to change in response to Google's recent AI updates
  • Evidence-based SEO tactics proven to work in 2023
  • Case studies of brands that have adapted to the new SEO landscape