The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.
Dale Bertrand (Content and SEO Strategist, Fire&Spark)
Location: Room 145B
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference - Get your pass now!
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: SEO/Search
Vault Recording: TBD
Audience Level: Advanced
SEO has changed. SEO "best practices" and your haphazard approach to SEO no longer work. Constant algorithm updates and intense competition for organic traffic demand a new approach to SEO based on up-to-date evidence of what's working today. Join 20-year SEO veteran Dale Bertrand as he unveils the findings from his recent survey of SEO tactics based on experimentation within 50+ large SEO campaigns. You'll learn what tactics are working today and walk away with a modern set of evidence-based SEO strategies that replace obsolete SEO "best practices."