September 26-29, 2023
Washington, D.C.
September 26-29, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Evidence-based SEO Strategies: Busting "SEO Best Practices" And Other Marketing Myths
Dale Bertrand (Content and SEO Strategist, Fire&Spark)
Location: Room 145B
Date: Wednesday, September 27
Time: 10:30 am - 11:10 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: SEO/Search
Vault Recording: TBD
Audience Level: Advanced
SEO has changed. SEO "best practices" and your haphazard approach to SEO no longer work. Constant algorithm updates and intense competition for organic traffic demand a new approach to SEO based on up-to-date evidence of what's working today. Join 20-year SEO veteran Dale Bertrand as he unveils the findings from his recent survey of SEO tactics based on experimentation within 50+ large SEO campaigns. You'll learn what tactics are working today and walk away with a modern set of evidence-based SEO strategies that replace obsolete SEO "best practices."
Takeaway
- How SEO "best practices" need to change in response to Google's recent AI updates
- Evidence-based SEO tactics proven to work in 2023
- Case studies of brands that have adapted to the new SEO landscape