September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
How to use AI to optimize, personalize and scale your webinars and events
Mark Bornstein (VP, Content Marketing, ON24)
Location: Room 152A
Date: Thursday, September 28
Time: 9:25 am - 10:05 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content ROI
Vault Recording: TBD
Audience Level: Intermediate
Attention: This session will not debate the benefits of AI; it will actually show you how it can be awesome and how to use it. You may now read on…
Webinars have become one of our most successful channels because its where great content meets audience engagement. But with the power of AI, we can now personalize and scale our webinar programs, and content, in uniquely human ways. From personalizing promotions, to building presentations, to optimizing audience engagement and turning webinars into entirely new forms of content, this session will bring AI from the theoretical to the tactical and show you how it’s done. And you are going to be amazed!
Takeaway
- How to personalize email promotions
- Optimizing audience engagement
- How to automate content recommendations
- Turning one webinar into streams of new content